1、好的设计是创新的。
创新的可能性无论如何都不会耗尽。技术发展总是为创新设计提供新的机会。
2、好的设计使产品有用。
购买产品是为了使用。它必须满足一定的标准，不仅是功能上的，还是心理和审美上的。良好的设计强调产品的有用性，同时忽略任何可能减损它的东西。
3、好的设计是美观的。
产品的美学质量是其实用性不可或缺的一部分，因为我们每天使用的产品会影响人类和人类的健康。但只有精心设计的物品才能美丽。
4、好的设计使产品易于理解。
它阐明了产品的结构。更好的是，它可以使产品说话。最好的是，它是不言自明的。
5、好的设计是不显眼的。
实现目的的产品就像工具。它们既不是装饰品，也不是艺术品。因此，它们的设计应该既中立又克制，为用户的自我表达留出空间。
6、好的设计是诚实的。
它不会使产品比实际更具创新性、功能更强大或更有价值。它不会试图用无法兑现的承诺来操纵消费者。
7、好的设计历久不衰。
它避开了时尚的锋芒，因此从来不会过时。与时尚设计不同，它可持续多年 - 即使在如今商品快速迭代的社会中也是如此。
8 好的设计对每一个细节都精益求精。
没有什么是任意的，也没有什么是偶然的。设计过程中的谨慎和准确性表明了对消费者的尊重。
9、好的设计是环保的。
设计对保护环境做出重要贡献。它节省资源，并在整个产品生命周期中最大限度地减少物理和视觉污染。
10 Good design is as little design as possible.
Less, but better - because it concentrates on the essential aspects, and the products are not burdened with nonessentials. Back to purity, back to simplicity.
1953 | Braun Factory
Braun Multimix Blender
The 50's established the milkshake as a western staple, enabled in part by the Multimix, the state-of-the-art blender with a detachable mixing glass container. It cuts ingredients with industrial-grade efficacy. Still widely in use today.
1957 | Gerd Alfred Müller
KM3/31
A hugely influential blender or “food processor” as it was known that birthed a whole new product category: “kitchen machines” or appliances. With its hyper-reduced, simple and useful design one of the most influential industrial products of all time.
1963 | Reinhold Weiss
KSM 1/11
Design doesn’t get much more minimalistic than this: a coffee grinder so purpose-built it needed just one, centrally placed button to operate. Finely ground beans were just a finger click away.
1963 | Reinhold Weiss
HT 2
This toaster’s sleek, reduced design so inspired renowned artist Richard Hamilton that he based one of his works (aptly titled ‘Toaster’) on it. Oh, and it also browned bread to perfection.
1972 | Florian Seiffert
KF 20
With a stacked, vertical design that resembled a water tower, the KF 20 was known as the Aromaster. Instantly recognizable for its unconventional shape, this coffee maker added a touch of the extraordinary to everyday morning filter coffee.
1972 | Jürgen Greubel, Dieter Rams
MPZ 22
This electric juicer, also known as the citromatic, was a dependable and incredibly easy-to-clean staple of kitchens across the world for decades. It took over two decades before Braun decided an update to the original design was due.
1981 | Ludwig Littmann
MR 6
A precursor of the more sophisticated MR 500, the MR 6 was sturdy and tough, meaning it could blend foods that other products couldn't handle. An important stepping stone on the way to perfecting the handheld blender.
1984 | Hartwig Kahlcke
KF 40
This coffeemaker was somehow controversial within Braun, being made of cost-efficient polypropylene rather than sturdier polycarbonate, Braun's go-to plastic. Hence the KF 40's corrugated surface states a design solution that won over Dieter Rams.
2016 | Markus Orthey, Ludwig Littmann
MultiQuick 9
An all-round food blender that condensed the functionalities of devices many times its size into a simple, handheld 'wand'. The definition of reduced design: compact, yet powerful.
