Braun 100 år

Braun 100 år. Upptäck bra formgivning.

Braun 100 years – Good Design can make lives better

Braun anser att bra formgivning kan göra livet bättre

Från vardagsbestyren. Till en bättre framtid.

Bra formgivning är

Enkelt.

Formgivning som inte hindrar någon. Med enkelt handhavande får man det man önskar. Det är inte svårare än vad det behöver vara, så du kan fortsätta göra det du vill.

Braun – Good design is simple – Citrus juicer

Användbar.

Allt har ett syfte, ett mänskligt problem att lösa. Bra formgivning lämnar ingenting åt slumpen, den är grundlig och existerar av en anledning. Inte bara för formgivningens skull, men för att vara användbar.

Braun – Good design is useful – Hand blender

Byggd för att hålla.

När något är väl utformat behövs inget nytt. Det finns ingen föråldring - den dominerar inte och den tar inte över. Den håller. Bättre för miljön, bättre för människor.

Braun – Good design is Built to Last – CareStyle Compact

Braun begränsad 100-årsjubileumsupplaga

Läs mer om vår 100-årsjubileumsupplaga här.

De tio principerna för bra formgivning av Dieter Rams

Dieter Rams anlitades först som arkitekt för ombyggnaden av Brauns kontor, men blev en av de ledande formgivare. Han har utvecklat Brauns ledande formspråk och definierat de tio principerna för god formgivning, en utvecklingsmanual som gäller än idag.

1 Bra formgivning är innovativt.

Möjligheterna att skapa nya produkter är inte på något sätt uttömda. Teknisk utveckling erbjuder alltid nya möjligheter till innovativ formgivning.

2 Bra formgivning gör en produkt användbar.

En produkt köps för att användas. Den måste uppfylla vissa kriterier, inte bara funktionella, utan även psykologiska och estetiska. Bra formgivning framhäver produktens användbarhet och döljer det som kan vara till nackdel för den.

3 Bra formgivning är vacker.

En produkts estetiska kvalitet är viktig för användbarheten eftersom produkter vi använder dagligen påverkar oss och vårt välbefinnande. Men bara välfungerande saker kan vara vackra.

4 Good design makes a product understandable.

It clarifies the product’s structure. Better still, it can make the product talk. At best, it is self-explanatory.

5 Good design is unobtrusive.

Products fulfilling a purpose are like tools. They are neither decorative objects nor works of art. Their design should therefore be both neutral and restrained, to leave room for the user’s self-expression.

6 Good design is honest.

It does not make a product more innovative, powerful or valuable than it really is. It does not attempt to manipulate the consumer with promises that cannot be kept.

7 Good design is long-lasting.

It avoids being fashionable and therefore never appears antiquated. Unlike fashionable design, it lasts many years - even in today’s throwaway society.

8 Good design is thorough to the last detail.

Nothing must be arbitrary or left to chance. Care and accuracy in the design process show respect towards the consumer.

9 Good design is environmentally friendly.

Design makes an important contribution to the preservation of the environment. It conserves resources and minimises physical and visual pollution throughout the lifecycle of the product.

Braun Design is environmentally friendly.

10 Good design is as little design as possible.

Less, but better - because it concentrates on the essential aspects, and the products are not burdened with nonessentials. Back to purity, back to simplicity.

We're building for a better life - back then, now and in the future.

1953 | Braun Factory

Braun Multimix Blender

The 50's established the milkshake as a western staple, enabled in part by the Multimix, the state-of-the-art blender with a detachable mixing glass container. It cuts ingredients with industrial-grade efficacy. Still widely in use today.

1957 | Gerd Alfred Müller

KM3/31

A hugely influential blender or “food processor” as it was known that birthed a whole new product category: “kitchen machines” or appliances. With its hyper-reduced, simple and useful design one of the most influential industrial products of all time.

1963 | Reinhold Weiss

KSM 1/11

Design doesn’t get much more minimalistic than this: a coffee grinder so purpose-built it needed just one, centrallyplaced button to operate. Finely ground beans were just a finger click away.

1963 | Reinhold Weiss

HT 2

This toaster’s sleek, reduced design so inspired renowned artist Richard Hamilton that he based one of his works (aptly titled ‘Toaster’) on it. Oh, and it also browned bread to perfection.

1972 | Florian Seiffert

KF 20

With a stacked, vertical design that resembled a water tower, the KF 20 was known as the Aromaster. Instantlyrecognizable for its unciventional shape, this coffee maker added a touch of the exrtaordinary to everyday morning filter coffee.

1972 | Jürgen Greubel, Dieter Rams

MPZ 22

This electric juicer, also known as the citromatic, was a dependable and incredibly easy-to-clean staple of kitchens across the world for decades. It took over two decades before Braun decided an update to the original design was due.

1981 | Ludwig Littmann

MR 6

A precursor of the more sophisticated MR 500, the MR 6 was sturdy and tough, meaning it could blend foods that´other products couldn't handle. An important stepping stone on the way to perfecting the handheld blender.

1984 | Hartwig Kahlcke

KF 40

This coffeemaker was somehow controversial within Braun, being made of cost-efficient polypropylene rather than sturdier polycarbonate, Braun's go-to plastic. Hence the KF 40's corrugated surface states a design solution that won over Dieter Rams.

2016 | Markus Orthey, Ludwig Littmann

MultiQuick 9

An all-round food blender that condensed the functionalities of devices many times its size into a simple, handheld 'wand'. The definition of reduced design: compact, yet powerful.

Braun produced the KM 3 food processor for more than three decades.

Here you can see the KM 3-31 model from 1957. The development of the KM 3 began with the construction of a test model to determine the most suitable rotational speed for the drive. After extensive mixing and kneading trials, the development team designed the drive unit. When it came to the form of the KM 3, the design department developed various models of the base plate, bowl, mixing arm and motor base that were combined with the technology until the first preproduction model, the wistar, emerged.

A brief story about the history of Braun household products.

Today’s success of Braun’s household products is based on a company history full of excellent science and thoughtful development. We have brought together a few of Braun’s leading light creations, from the very beginning until today. Even more time travelling and a thrilling online experience awaits if you visit the Virtual Braun Museum.

Visit the Museum

Förberedning av mat

Matlagning

Frukost

Strykning

Kampanjer

Bli inspirerad

Service

Förberedning av mat

Matlagning

Frukost

Strykning

Kampanjer

Bli inspirerad

Service

Braun 100 år

Braun 100 år. Upptäck bra formgivning.

Braun anser att bra formgivning kan göra livet bättre

Bra formgivning är

Braun begränsad 100-årsjubileumsupplaga

De tio principerna för bra formgivning av Dieter Rams

We're building for a better life - back then, now and in the future.

Braun produced the KM 3 food processor for more than three decades.

A brief story about the history of Braun household products.

Kitchen

Ironing

Collections

Service

Sök Snabblänkar

Förberedning av mat

Matlagning

Frukost

Strykning

Kampanjer

Bli inspirerad

Service

Förberedning av mat

Matlagning

Frukost

Strykning

Kampanjer

Bli inspirerad

Service

Braun 100 år

Braun 100 år. Upptäck bra formgivning.

Braun anser att bra formgivning kan göra livet bättre

Bra formgivning är

Braun begränsad 100-årsjubileumsupplaga

De tio principerna för bra formgivning av Dieter Rams

We're building for a better life - back then, now and in the future.

Braun produced the KM 3 food processor for more than three decades.

A brief story about the history of Braun household products.

Kitchen

Ironing

Collections

Service

Europe

Africa & Middle East

Americas

Asia - Pacific

Internationellt